Optimal Wellness Medical Group offers Permanent Makeup to patients in Grand Rapids and surrounding Grand Rapids–Kentwood–Muskegon areas, providing long-lasting definition and natural enhancement every day.
Permanent Makeup is a transformative aesthetic treatment for patients ready to simplify their routine while enhancing natural definition and confidence. You can trust that your results will look polished yet natural, never harsh, and always designed to complement your unique features. Many patients feel frustrated spending valuable time on daily makeup, only to worry about smudging or fading throughout the day. Permanent Makeup offers a long-lasting solution with precision and subtlety. You deserve to feel confident from the moment you wake up, knowing your features are already defined and balanced. Optimal Wellness Medical Group is known for combining cosmetic artistry with regenerative recovery, producing natural, authentic results.
The approach at Optimal Wellness Medical Group is different because it blends cosmetic artistry with an aesthetic eye for natural proportion. Every treatment is tailored to highlight your authentic look, not mask it. Patients throughout Grand Rapids and Kent County trust Optimal Wellness Medical Group for refined, natural results that reflect true artistry.
Are you ready to wake up looking refreshed, defined, and confident every day? Call Optimal Wellness Medical Group today at (616) 828-4510 to schedule your Permanent Makeup consultation!
Why Choose Permanent Makeup
Whether you are exploring the benefits or identifying with the frustrations of daily makeup, Permanent Makeup offers a solution designed for you. Discover how artistry and modern technique create subtle, lasting results.
Precision Artistry Meets Long-Lasting Beauty
What to Expect
At Optimal Wellness Medical Group, your experience begins with a personalized consultation to review your goals, skin tone, and facial structure. Together, we’ll design the ideal shape and shade that harmonizes with your features. A topical anesthetic is applied to minimize discomfort, and the procedure typically takes 1–2 hours per area. Most clients describe the sensation as mild and tolerable.
Healing and Aftercare
Following your treatment, healing generally takes 7–10 days. During this time, you may notice light flaking or redness. Final results emerge in about 4–6 weeks, once the pigment settles evenly. To ensure long-term success, a follow-up “perfecting” session is often scheduled. For best healing, it’s important to avoid excessive moisture, makeup, and sun exposure in the treated area until fully healed.
Permanent Makeup treatments by Optimal Wellness Medical Group in Grand Rapids and surrounding Grand Rapids–Kentwood–Muskegon deliver natural enhancement that patients trust for convenience, confidence, and artistry.
Frequently Asked Questions
What is Permanent Makeup?
Permanent Makeup, also known as micropigmentation, is an advanced aesthetic treatment that deposits pigment into the upper dermal layer of the skin to enhance brows, lash lines, and lips. The goal is subtle, natural definition that balances your features and eliminates the daily effort of makeup application.
Who can Benefit from Permanent Makeup?
Permanent Makeup is a great option for anyone who wants to save time, simplify their beauty routine, or feel more confident in their natural look. It’s especially helpful for busy professionals, parents, athletes, and individuals with conditions like alopecia or vision challenges that make applying makeup difficult.
How much downtime is there with Permanent Makeup?
Most patients resume normal activities right away. Mild redness, flaking, or sensitivity can occur for 7–10 days as the area heals. Final results are visible in about 4–6 weeks, with a follow-up session often recommended to perfect pigment retention.
Is Permanent Makeup safe?
Yes. At Optimal Wellness Medical Group, all procedures are performed in a clean environment with sterile, hypoallergenic materials. Our certified professionals adhere to the highest standards of safety and hygiene.
Will my results look natural?
Absolutely. The goal is always to enhance, not overwhelm. With custom pigment matching and precise design, your brows, lips, or eyeliner will look authentic, balanced, and in harmony with your features.
How long do Permanent Makeup results last?
Results typically last several years before touch-ups are needed. With proper aftercare, the color fades gracefully, maintaining a natural look rather than turning harsh.
Have more questions? Schedule your consultation with Optimal Wellness Medical Group to discover how Permanent Makeup can simplify and enhance your daily life!

Patients across Grand Rapids trust Optimal Wellness Medical Group for Permanent Makeup that blends artistry, safety, and lasting results.
Call Optimal Wellness Medical Group today at (616) 828-4510 to schedule your Permanent Makeup consultation and begin your transformation!
Grand Rapids Anti-Aging Aesthetics
Looking your best isn’t about vanity; it’s about feeling confident, refreshed, and aligned with how you want to move through the world. At Optimal Wellness Medical Group, we offer regenerative aesthetic services that help you age beautifully and naturally. Led by Steve Lasater, MD, our team provides a full range of non-surgical treatments including Botox® injections, Vampire Facial® PRP skin rejuvenation, PRP hair restoration, dermaplaning, microneedling, and CoolSculpting® body contouring. Whether you’re looking to improve skin tone and texture, restore fullness, or reduce stubborn fat, our approach is rooted in precision and care, supporting confidence that feels authentic at every age.
We take a comprehensive approach, offering personalized treatments tailored to your long-term wellness including:
Optimal Wellness Medical Group serves patients in and around: Wyoming MI, Kentwood MI, East Grand Rapids MI, Comstock Park MI, Walker MI, Grandville MI, Northview MI, Jenison MI, Cutlerville MI, Forest Hills MI, Byron Center MI, Hudsonville MI, Cedar Springs MI, Kent City MI, Sparta MI, Caledonia MI, Allendale MI, Lowell MI.
What Optimal Wellness Medical Group‘s Patients Say
“Dr. Lasater does fantastic work and is extremely caring towards my individual needs. I would strongly recommend him to anybody and everybody!”
— James S.


